SEO7 min read

How to choose your Etsy tags with Etsnipe

Etsy tags determine which searches your listing appears in. A poor selection and you're invisible. Etsnipe helps you choose the tags that drive real traffic.


Why Etsy tags matter so much

The Etsy algorithm uses tags to index your listings. Unlike Google, Etsy gives heavy weight to exact tags. If someone searches "leather wallet gift" and that tag is in your listing, you can appear on the first page. Etsnipe analyzes the product and generates the most relevant combinations.

The 13 tags generated by Etsnipe

Etsnipe generates up to 13 tags per listing. Each tag can contain several words (Etsy allows up to 20 characters per tag). Etsnipe's AI favors long phrases because they convert better than single words.

Recurring tags and presets

In Etsnipe's settings, you can define tag presets that are added automatically to every generation. For example, if your whole shop is focused on gifts, you can set "gift for her", "unique gift idea" etc. as permanent tags.

Test and optimize

Etsnipe generates suggestions, but Etsy SEO optimization is an ongoing process. To go further, we recommend using Alura, an Etsy analytics tool that measures conversion rate, search volume and competition per keyword. By combining Etsnipe's suggestions with Alura's data, you genuinely fine-tune your tags for the terms that convert.

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